Value Propositions

Value Proposition – The Big Lie

2018-02-20T02:01:34-06:00 By |SMB Marketing, Value Propositions|

All businesses, but especially small and medium businesses need a unique value proposition to compete effectively in the marketplace. Market leaders can be categorized as technology leaders, cost leaders and more, but a high tech or low cost solution that simply does the same as a bevy of other players will have only short term [...]