All businesses, but especially small and medium businesses need a unique value proposition to compete effectively in the marketplace. Market leaders can be categorized as technology leaders, cost leaders and more, but a high tech or low cost solution that simply does the same as a bevy of other players will have only short term [...]
Small business is an integral part of most communities. SMBs have many faces. It can be the local hardware store owner, the auto repair shop you can trust, the doctor who will still see you on Saturday, and the garage door repair person who will come after hours. It’s the neighborhood restaurant owners who depends on [...]
SMB social media options can be overwhelming. There are obvious choices like Facebook and Twitter, but there are others like LinkedIn, Pinterest, YouTube, Google+, Instagram, Vine, and so many more smaller platforms. How can an SMB decide which social media sites to use? Questions to ask yourself about SMB social media 1. Where are my [...]
Small and medium sized businesses, particularly in the retail, food/beverage and entertainment industries get deluged by sales representatives of companies offering what they consider the Holy Grail of repeat customers… the loyalty program card. Popularized by the airline industry as “frequent flier” cards, the concept is now widespread and includes the consumer’s spending on credit [...]
Facebook is getting more and more difficult to love as a marketer, especially Facebook SMB marketing. The opportunity is great: • A fantastic forum that does not charge viewers • A site that subscribers check multiple times per day • Tools to analyze advertisement reach • Tools to segment target audiences Facebook ROI Problem So [...]
