SMB social media options can be overwhelming. There are obvious choices like Facebook and Twitter, but there are others like LinkedIn, Pinterest, YouTube, Google+, Instagram, Vine, and so many more smaller platforms. How can an SMB decide which social media sites to use? Questions to ask yourself about SMB social media 1. Where are my [...]
Facebook is getting more and more difficult to love as a marketer, especially Facebook SMB marketing. The opportunity is great: • A fantastic forum that does not charge viewers • A site that subscribers check multiple times per day • Tools to analyze advertisement reach • Tools to segment target audiences Facebook ROI Problem So [...]
Pinterest recently announced plans to add a blue “Buy It” button to its repertoire. The idea is to take the social scrapbooking site and transform it into an ecommerce venue. Basically, take the consumer through the whole shopping funnel on one site… from initial idea to purchase. Pinterest Buy It Example Shopify recently [...]
Shark Week has grown into quite a marketing sensation. What started as a Discovery television event has developed into social media event. This year’s Shark Week happens to fall on the heels of several shark attacks on the East Coast. People are definitely talking sharks. Whether they are scared of sharks or in awe of [...]
